Senior UA Manager
Playstudios International Israel
Ramat Gan
לפני 4 ימים
source : Secret Garden Media Ltd


We are looking for a Senior UA Manager to join our growing marketing team and work with us to grow our huge community of players.

We need someone with sharp business instincts, a great creative mind, who loves data and has a passion for running an operation at scale.

If you got all of the above and you are a team player, fun to work with and amazing in general. Don’t be shy and apply!

What you'll be doing :

  • Managing end-to-end funnel, including integrating new traffic sources, managing campaigns, and collaborating with creative team to produce best-in-class creatives.
  • Designing and executing A / B tests to maximize revenue opportunities.
  • Managing key projects focused on optimising marketing campaigns with technical stakeholders, such as Data Scientist, to design and implement automated workflows that will improve work efficiency and effectiveness.
  • Discovering and testing user acquisition growth hacks that will push our DAU & revenue up!
  • Building and maintaining strategic relationships with key acquisition partners (getting them to do what’s right for us!).
  • Requirements

  • 3+ years in mobile user acquisition and ad buying analysis experience at scale.
  • Campaign management on self-served platforms.
  • Exceptional analytical skills and attention to detail, with the ability to clearly communicate results and to define next steps.
  • Advanced Microsoft Excel domain knowledge with a desire to develop additional technical skills.
  • Strong business logic thinker who quickly identifies new opportunities to challenge the status quo.
  • Ability to negotiate and effectively influence internal and external parties
  • Ability to work independently or with a team in a fast-paced and dynamic environment
  • Fluent in English.

  • Experience in marketing mobile games.
  • Experience working with SQL
  • BA / BSc, preferably in a quantitative field.
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