Allot is an industry leader in network security and visibility. A global growing company in cyber-security with a strong Tier1 customer base.
We embrace an Agile way of working, priding ourselves on being fast, diverse and dynamic. We are real team players who are ready to go the extra mile to succeed.
We believe that anyone can make an impact and together our team spirit makes all the difference. This is your opportunity to develop, professionally and personally.
The Product Marketing Director Cyber Security will be responsible for :
Articulate the strategic big picture , whilst being hands-on with the finer detail of product proposition research, design, validation, analysis, delivery and management.
What you'll do
Develop a deep understanding of the client experience, identify and fill product opportunities and gaps
Own and define product marketing road map and go to market strategy, working in conjunction with the key stakeholders
Build sales and marketing collateral to enable and customers to ensure smooth adoption of new product into the market
Train and develop all stakeholders on messages, key features, stories, USPs and full STK
Be the go-to-person for new product knowledge and market understanding, driving insight for entire marketing mix
Conduct end to end analysis of product launches, competitor analysis, demonstrate the product
Work with internal marketing team on tone of voice and messaging
Develop though leadership collateral / white papers and deliver via webinars and presentations (based on user research : quantitative and qualitative methods user interviews, data analysis & journey mapping etc)
Generate new ideas that drive growth that will deliver value and a return on companies short and long term objectives
Engage with stakeholders and create buy in for the product vision internally, across group and key external partners
B2B Product Marketing experience, willing to take ownership to achieve results
Marketing experience within the Cyber Security space and or Telcom industry (preferred : service providers)
Experience writing and driving compelling product launches, propositions, content, and collateral for customers
Hands on experience within a B2B Product Marketing role
A minimum of 7 years’ experience, within the Security and software space
Experience being the bridge between product management to Sales account managers
Solid knowledge of the product development and go to market process
Strong presenting and communication of data, insight and industry knowledge