Marketing Automation Expert
Perimeter 81
Ramat Gan
לפני 4 ימים
source : Secret Garden Media Ltd

Description

Perimeter 81 is an award-winning Secure Network as a Service provider, driven by the mission to simplify secure network, cloud and application access for the modern and mobile workforce.

We achieve our mission by constantly developing innovative and cutting-edge technology, focused on real customer needs, while challenging ourselves to continuously grow and excel.

The Role :

  • Own our marketing automation processes in Marketo, including segmentation, campaign set-up, nurture track creation, landing page and forms creation and management, Marketo analysis, and working to enable automated processes throughout our marketing campaigns
  • Streamline our data syncing behavior and data collection requirements to be more scalable
  • Build, A / B test, launch and optimize email and nurture campaigns to maximize results
  • Improve our client segmentation processes based on lifecycle stages in order to increase the effectiveness of campaigns
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions and ensure accurate synchronization between the Marketo and Salesforce databases
  • Work collaboratively with other departments to ensure automated campaigns achieve company goals, including ensuring internal team members are able to maximize their use of Marketo for success
  • Maintain marketing database in Marketo, which includes building smart lists and meaningful database segmentation that span across specific market segments and job roles
  • Monitor database hygiene, performing ongoing data cleansing to maintain the health and accuracy of the marketing database
  • Perform maintenance and manage technical and operational aspects of Marketo
  • Assists with lead routing, list uploads, and data management between sales and marketing systems
  • Ensures lead-scoring process is followed to pass qualified leads to sales and improve conversion rates
  • Track, analyze and report on performance metrics
  • B.A or BS.c
  • Highly proficient in spoken and written English
  • Minimum 3 years of marketing automation experience specifically with Marketo
  • Marketing experience in a similar role, with a proven track record of developing and implementing marketing campaigns in Marketo
  • Deep understanding of RCM and lead scoring metrics
  • Database and CRM experience (pulling data, cross referencing, importing, and maintaining subscriber attributes)
  • Experience working with Salesforce CRM
  • Proficiency with marketing, technology, marketing automation, demand generation, lead to revenue management, and digital marketing terms and concepts
  • Ability to manage multiple projects at the same time
  • A strong analytical and data-driven personality; experience with turning data into actionable insights with ability to track and report on marketing KPIs
  • Experience designing complex decision-tree-based campaigns / workflows
  • Familiarity with HTML, CSS, other front-end web-related languages
  • Knowledge in email deliverability and CAN-SPAM / CASL / GDPR compliance
  • Excellent email marketing and lead nurturing campaign skills
  • Relevant B2B, SaaS or cyber security industry experience is a strong advantage
  • Marketo certification preferred
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